Heidi White

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Heidi White

Director of Marketing

Heidi White, Director of Marketing, has over 25 years of marketing experience with targeted expertise in digital marketing, communications, and design. Heidi believes that growing a brand is intrinsically linked to connecting with consumers on an individual, human level. Prior to joining SEM, Heidi was self-employed for most of her career and also held a similar role with an environmental engineering firm. Her work has been featured in national publications and she has provided design and marketing support to high-profile clients such as Dunkin’ Donuts, Vibram, and NASA. Heidi’s key competencies include branding, marketing strategy, inbound marketing, and storytelling, as well as event management and PR. Her expertise revolves around crafting a brand’s message and successfully bringing it to the consumer.

Heidi is passionate about fitness and healthy living, and she heads up a central Massachusetts running club while also enjoying kickboxing, kayaking, and biking. She has annually raised funds for the Jimmy Fund through their Run Any Race program for eight years and, since 2018, she has co-managed the annual Running Out Of Summer 5K held in Sturbridge, MA to benefit Second Chance Animal Services. She also enjoys singing, craft beer, and spending time with friends, but her favorite pastime is enjoying the shenanigans of her husband, two sons, and three dogs.

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